I think both news item converge to remind me of the story I heard about the retired builders merchant, Mark Steinberger whose son decided to expand the business. Whilst his father reclined in Miami, he went on an advertising spreee, putting up huge billboards in all airports across the united states. The posters depicted yoshkee on the x, with a message emblazoned underneath: "he's still ahnging on there, because they used Steinberger's nails". A huge rucus breaks out, condemning Steinberger Builders Merchants for insulting the "hooley fate" Steinberger senior gets a call from his stockbroker, requesting him to jump on the first plane to N. Y., to sort out the mess. Descending from the plane, his face turns ashen as he realises what his boytchik has done to him. Storming into the CEO's office he forces his son tor order a complete recall of the advert IMMEDIATELY! His son complied and the father returned to his hole in California hoping to put the fiasco down to his son's lack of tarining. Now that his son got the message he looks forward to a restful summer, only to be calledback again. This time his trusted advisor begs him in a hoarse voice to please come back and try to explain to his son why the new advert is even worse than the original one. Before he has a chance to ask about it, the 'phone at the other end is terminated and he's left booking a return ticket to N.Y., where upon arrival he manages to read the following message whilest the plane is slowly taxiing to the terminal: "he's not hanging anymore, because they didn't use Steinberger's nails". This time though the x is empty and yoshkee's crumpled body is seen, lying on the ground, face down . . .
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